Crossing the Chasm

Media Darling PR is all about “marketing and selling disruptive products to mainstream customers” just as Geoffrey Moore writes about in his best selling book, “Crossing the Chasm,” (originally published in 1991 and revised in 2002).

While Moore’s book explains how to best market and sell technology products we believe that his philosophies work for many industries – not just technology. The product – an enterprise technology platform, a restaurant’s food, a non-profit’s services, a hotel’s hospitality, or a retail store’s merchandise –  is not only dependent on the quality but is equally dependent upon the sales channels and relationships we build in a target market.
Media Darling PR helps companies of all kinds to cross the chasm by identifying a target market, understanding the whole product concept, positioning the product, building a marketing strategy, choosing the distribution channel and reaching the influencers that matter.